Farmers’ knowledge, attitude and belief towards fertilizer N management in rice was assessed through survey schedule and it was observed that there exists a large extension gap between fertilizer recommendations of the government extension services and actual fertilizer pattern being followed by the farmers. About 60% of the farmers used 195 kg N ha^-1 in 3-4 splits but over fertilized condition of farmers’ practice (45 kg more N) did not show any significant yield advantage over existing recommended and soil test based nitrogen management practices under field conditions. However, field study showed LCC based N scheduling a better perspective for higher N-use efficiency of rice along with basal N application. Among rice cultivars, HKR 126, PR 106 and PR 114 were statistically at par providing significantly higher yield than in IR 64.