Studies on the farmer's perception towards hybrid rice cultivation was undertaken during 2006 in 14 villages of Balipatna and Balianta blocks of Khurda district in Orissa, India. A total of 104 farmers growing high yielding varieties extensively and exposed to hybrid rice technology were personally interviewed with a structured schedule for collecting relevant information on their perception about hybrid rice cultivation. The finding revealed that the rice growers had better perception on hybrid rice particularly high yielder, responsive to fertilizer, more grain on panicle, profuse tillering and low seed requirement. They perceived soil and its fertility status, rainfall and temperature suitable for hybrid rice cultivation. The study concludes that quality seeds of preferable variety, credit facilities, advisory services, subsidy facilities, remunerative price support and procurement policy need to be strengthened for popularization of hybrid rice cultivation.