Hybrid rice cultivation is practically feasible and adaptable technology to enhance rice production and productivity to meet the future demand. A study was undertaken in Balipatna and Balianta blocks of Khurda district as well as Attabira and Barapalli blocks of Baragarh districts in Orissa during 2006-07 involving 208 rice growers to find out the constraints in hybrid rice cultivation. It is revealed that unavailability of quality seeds of choiceable variety, poor advisory services particularly training, demonstration and friendly approach, lack of price support for crop inputs, credit facilities, easy disposal of produce with remunerative price, poor attempt to develop consciousness and decision making ability of the farmers as well as developing leaders among the people were the major constraints opined by the farmers in hybrid rice cultivation.