A study was undertaken for assessing the knowledge and adoption level of farmers on various practices in rice cultivation. Information were collected from 208 farmers from two blocks each of Baragarh and Khurda district of Odisha during 2007. It was revealed that majority of the farmers were adopting various improved practices except the use of herbicide in rice cultivation. Since, holding size, possession of implements, annual income and extension contact significantly influenced the knowledge and adoption level, it is suggested for more exposure of the rice growers through extension approaches in enriching their knowledge and experience so that the farmers could be able to adopt all recommended practices for increasing production and productivity.